Software
Software is only useful if it fits the day.
I build products for businesses I understand. The interesting part is not the code — it's the problem, the adoption and what happens after launch.

How I think about it
- Understanding users
- Identifying real-world problems
- Product thinking
- Building useful products
- Go-to-market
- SaaS
- Product adoption
- Operations
- Customer experience
- Technology applied to real businesses
Writing & ideas
Related reading.
Books
Related books.
Stay in the loop.
Practical insights on restaurants, events, software, and the things I'm building.