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Jonathan Longares
Jonathan Longares sitting at a table in a contemporary restaurant, hands clasped, smiling.

Hi, I'm Jonathan

I help restaurants
and events run better
through technology
and real experience.

I build software, create practical tools, write books, and share what I learn along the way.

No spam. Only useful insights. Unsubscribe anytime.

I write about:

RestaurantsEventsSoftware

What I do

Three worlds. One focus.

Restaurants

Operations, costs, profitability, customer experience and technology.

Explore this area

Events

Planning, promotion, ticketing, execution and unforgettable experiences.

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Software

Building products, tools and systems that solve real problems.

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Tools & software

Things I've built.

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Restaurant Grader

See how your restaurant performs and where you can improve.

Try it free

Menu Cost Calculator

Calculate food costs and know your true menu profitability.

Try it free

Event Manager

Tools for planning, organizing and running better events.

Explore

Ticketing Software

Sell tickets, manage attendees and grow your events.

Learn more

Books

Books I've written.

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Restaurant Success Formula

The Event Playbook

Built to Scale

Writing & ideas

Latest thinking.

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Why restaurants lose money without realizing itRestaurants · 6 min read · June 12, 2026What running events taught me about operationsEvents · 7 min read · May 28, 2026Building software people actually want to useSoftware · 8 min read · May 9, 2026

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Practical insights on restaurants, events, software, and the things I'm building.

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