Towy Express Implements New Direct Ordering System via Social Media Channels

Towy Express officially announces an update to its digital ordering infrastructure. Starting this week, the restaurant has fully integrated a direct ordering mechanism across its social media platforms, specifically enabling the "Order Now" (Call to Action) button for both Pick-up and Delivery services.

This update represents a shift in the operational model, moving away from third-party reliance toward a streamlined, direct-to-consumer digital ecosystem.

Integration of the "Order Now" CTA

The primary update involves the activation of the functional "Order Now" button located on the main profile pages of Towy Express’s Facebook and Instagram accounts.

Previously, digital orders required navigating external marketplaces or manual phone interactions. With this implementation, the "Order Now" button serves as an immediate bridge to the restaurant’s internal logistics system. When a user interacts with this button, they are redirected to a dedicated digital menu that processes orders for:

• Pick-up: Allowing users to schedule collection times.

• Delivery: routing orders directly to the internal dispatch team.

Infrastructure Powered by Meniuu.com

To execute this transition, Towy Express has adopted Meniuu.com as its technological partner. Meniuu functions as the backend infrastructure that connects the social media interface directly with the kitchen’s point-of-sale systems.

The Meniuu.com platform allows for:

1. Real-time Menu Synchronization: Ensuring that availability shown online matches the physical inventory in the kitchen.

2. Automated Logistics: Processing orders without manual data entry errors often associated with phone orders.

3. Direct Data Flow: Customer preferences and order details are transmitted securely and instantly to the preparation area.

Strategic Foundation: "The Direct Delivery Method"

This operational restructuring is not an isolated update but part of a broader strategy based on the principles of the book "The Direct Delivery Method".

Towy Express is implementing the core thesis of this publication, which argues for the necessity of "Direct Traffic." According to the methodology, a sustainable restaurant operation requires establishing a channel where the business owns the relationship with the customer, rather than leasing it from third-party aggregators.

By following the guidelines of The Direct Delivery Method, Towy Express aims to:

• Decentralize Orders: Removing the dependency on external apps that control delivery radii and customer data.

• Optimize Communication: Creating a direct feedback loop between the kitchen and the end consumer.

• Digitize Operations: Treating the restaurant's social media not just as a marketing window, but as a functional ordering terminal.

Summary of Changes

For the end-user, the interface remains simple, but the backend process has been completely overhauled. The implementation of the CTA button, supported by Meniuu.com and guided by "The Direct Delivery Method," marks the completion of Towy Express’s transition to a fully autonomous digital ordering system.

The feature is currently live and operational on all official Towy Express social media profiles.